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Circle of Philanthropy

What exactly is sustainable philanthropy? Simply stated, a sustainable philanthropy program is one that lasts over time. It’s not designed to attract a sizeable one-time gift for immediate needs; rather it’s about sustaining the organization and meeting its fundraising needs for years to come.

At The Greenleaf Group, our sustainable philanthropy model is based on the tried-and-true “circle of cultivation.” We’ll show you how record-keeping, donor acknowledgement, gift-tracking, relationship-building, accountability and infrastructure can turn your fundraising program into a lasting success. Moreover, we’ll help you create a plan with long-range vision – ensuring that your organization’s efforts in this world continue to make a difference.

Circle of Cultivation

The Solicitation-Stewardship Cycle

  • Identification
  • Qualification
  • Cultivation
  • Solicitation
  • Ask/Gift
  • Stewardship
  • Renewal